Written by Jonathan Richter
- What is a landing page?
- Why are landing pages important for new businesses?
- Landing page vs. Website: What’s the difference?
- Top 5 Best high-converting examples
- What are the best CTA options?
- Landing Page Checklist (Free PDF)
- Important Design Concepts
Starting a new business can be an exhilarating journey, but it also comes with the challenge of establishing a legitimate online presence. You may be wondering how to showcase your new company online in the most effective way possible, and you know that just setting up a Facebook or Instagram account isn’t going to cut it. A landing page is your best option!
These powerful tools are the perfect solution for businesses looking to make a statement on the web quickly and efficiently.
In this blog post, you’ll learn why landing pages are the best option for legitimizing your new business. By the end, you’ll be excited and confident that a landing page is exactly what your business needs to make a lasting impression online.
What is a landing page?
A landing page is a single, standalone web page designed to capture a visitor’s attention and encourage them to take a specific action. This action might be signing up for a newsletter, a free trial, requesting more information, or making a purchase.
Why are they so effective? Because you can direct visitors to a focused message without the distractions of a full website.
Landing pages are often used for lead generation, sales promotion, or as a starting point for online advertising campaigns. They are carefully crafted to keep the visitor’s focus on the primary goal and to convert them into customers or subscribers.
Why are landing pages important for new businesses?
Landing pages are crucial for new businesses for several reasons. Firstly, they allow you to establish an online presence quickly and easily. As a new business, you want to capture the attention of potential customers as soon as possible, and a single web page does just that.
Secondly, landing pages are cost-effective. Building a full website can be time-consuming and expensive, whereas a landing page is a simpler, more affordable option. Additionally, landing pages are easy to update, allowing you to change content and promotions as your business evolves.
So if you feel like you don’t have enough content for a full website yet, then a single landing page is a great place to start. In fact, even established brands use landing pages for their marketing campaigns.
Ultimately, landing pages work well for all types of businesses, large and small. If you want a professional landing page, you can contact us today.
Landing page vs. Website: What’s the difference?
A landing page differs from a website in its purpose and design. A website typically contains multiple pages, each with different information about a business, its products, or services. Websites are built for general browsing and are designed to provide comprehensive information about a company.
On the other hand, a landing page is a single page with a focused goal: to convert visitors into customers or subscribers. It is designed to be simple, with minimal distractions, and to lead the visitor towards a specific call-to-action (CTA).
In fact, a landing page strategy is to not include anything in the top or bottom navigation menus, other than perhaps an additional CTA. This focused approach makes landing pages more effective at generating leads and sales than traditional websites.
Is it possible to start with a landing page and make it into a full website later? The answer is yes, and this strategy of gradual website improvement something that Winnona Partners specializes in.
Top 5 Best high-converting landing page examples
Even larger companies and brands use landing pages. They’ll often direct people who click on Google or Facebook ads to a single, simple landing page. The benefit is that a they can present a clean design without distractions, and one consistent CTA.
When you’re paying to direct traffic to your site, you obviously want these single pages to have a high conversion rate.
Below are some examples of the best high-converting landing pages from large companies. Keep in mind these screenshots are just the header sections above the fold. Most of these pages have much more content full of features, benefits, social proof, guarantees and more.
1. Dropbox: This landing page is clean and minimalist, with a clear CTA to sign up for a free account. The use of whitespace and simple visuals makes it easy to understand the benefits of using Dropbox.
2. Slack: Slack’s landing page uses strong headlines and clear messaging to explain its product’s value proposition. The CTA button stands out, encouraging users to try Slack for free.
3. Express VPN: Express VPN’s landing page is bold with their claim of being the #1 trusted VPN leader, and has a clear CTA to sign up. The clean design and visuals make it easy for visitors to understand the product, and the subtle money-back guarantee below the CTA makes visitors feel even more comfortable signing up.
4. Airbnb: Airbnb’s landing page uses beautiful images and simple messaging to entice users to explore, book, or host a home or room. The example below speaks directly to their target host, and makes you feel like entrepreneurship is just a simple click away.
5. Lyft: Lyft’s landing page is a great example of how they combine basic form info with a CTA. Instead of clicking a CTA and then having to fill out a separate form, Lyft makes it easy to apply to be a driver in one go. There’s even more information below the header that addresses the biggest questions new drivers have.
What are the best CTA options for a business landing page?
CTA stands for “call to action”, and is the main way that websites drive traffic and conversions to your offer. The most effective CTAs for a business landing page will depend on the goal of the page. Some common CTA options include:
- Sign up for a newsletter
- Download a free resource or eBook
- Register for a webinar or event
- Request a quote or consultation
- Make a purchase or start a free trial
The key to a successful CTA is to make it clear, concise, and action-oriented. You always want to think about what’s in it for your potential customer.
Use persuasive language, ensure the CTA button stands out visually on the page, and make them an enticing offer that’s too good to pass up!
CTAs that lead to conversions
Ultimately, you want to convert people who visit your website to become customers, followers, or fans of your product or service. The number of people who visit your landing page divided by the number of people who sign up or redeem your offer is your conversion rate.
Most people use a lead capture form to collect information from website visitors. This can either be a static contact form, a pop-up, or even an interactive chatbot.
At a minimum, you’ll want to ask for their basic contact information like their name, email address, phone number. Then, you’ll be able to reach out to them to schedule a consultation or other marketing resources.
Are you finding that your conversion rate is low, or that no one is submitting through your contact form?
Try writing landing page copy that matches with what your website visitor is looking for. You can also set up Google Analytics to measure your landing page performance in more detail.
Business landing page checklist (must-haves)
Here’s a checklist of things your landing page should include. You can also download a free copy of the checklist below.
- Compelling headline: Capture your visitor’s attention with a strong, benefit-driven headline that speaks directly to their specific need.
- Clear value proposition: Explain how your product or service solves a problem or fulfills a need.
- Strong visuals: Use high-quality images or videos that support your message and engage visitors.
- Trust indicators: Include social proof testimonials, reviews, or logos of well-known clients to build credibility.
- Focused CTA: Make your call-to-action prominent and clear, with action-oriented language to drive conversions.
- Minimal distractions: Keep the design clean and simple, removing unnecessary elements that might divert attention from the CTA.
- Responsive design: Ensure your web page looks and functions well on all devices (mobile-friendly, tablet-friendly, etc).
Download your free Landing Page Checklist PDF here:
What are some landing page design concepts to know?
When it comes to designing your landing page, the checklist above has some good recommendations. However, there’s some other important design terms you may come across when creating a singular webpage.
We apply all of these design concepts when creating landing pages:
- Above the fold: This refers to the section of the landing page that is visible without scrolling. Place crucial information and your CTA above the fold to ensure they are seen immediately.
- Whitespace: Use whitespace to create a clean, uncluttered design that makes it easy for visitors to focus on your message and CTA.
- Visual hierarchy: Arrange elements on the page according to their importance, using size, color, and contrast to guide the visitor’s eye.
- Readability: Choose a clear, easy-to-read font, and use simple language to make your message accessible to a wide audience.
- Consistent branding: Ensure that your landing page design aligns with your overall brand identity, using consistent colors, fonts, and imagery.
In conclusion, a landing page is an essential tool for new businesses looking to establish a legitimate online presence. They’re quick to set up, and cost-effective. Furthermore, they’re specifically designed to capture attention and convert visitors into customers or subscribers, making them a powerful marketing tool.
By understanding the concepts and best practices outlined in this post, you can create a high-converting landing page that will help legitimize your business online.
Start by defining a clear goal for your page, and then craft a compelling headline, value proposition, and CTA that speaks directly to your target audience. Keep the design clean and simple, and don’t forget to optimize for mobile devices.
If you’re ready to take the next step in legitimizing your new business with a website, why not set up a free consultation call? Together, we can discuss your specific needs and goals, and help you create a landing page that gets results.
Contact us today to get started on your journey to online success.