Written by Jonathan Richter
Jump to CRM Pricing for Top Vendors in 2022:
- Salesforce
- Hubspot
- Pipedrive
- Microsoft Dynamics 365
- Zoho
- Copper CRM
- Monday
- Freshsales
- Tableau
- Act CRM
- Keap
- Agile CRM
- Apptivo
- SugarCRM
- Creatio
When it comes to CRM pricing, the cost can vary widely depending on the features you need, and how many users or ‘seats’ need access. Other factors can drive up the price too like the amount of data storage you need, add-ons, and even the region where you live.
Unfortunately, pricing information is not always easy to find online. This can make things difficult if you’re trying to find the CRM that’s going to be the best fit for you.
This page will help you find the pricing information you need fast.
Simply click on one of the links above or scroll down to learn about the subscription costs for each of the major CRM vendors.
You can also check out our CRM pricing comparison chart below.
Pricing Comparison Chart
For most business owners, the decision to choose a CRM isn’t completely determined by price. The features and functionality and ease of use also come into play.
That said, it’s good to have an estimation for what you could expect to pay for these CRMs at a glance.
We ranked the top 15 CRM vendors from the most expensive to least expensive for a mock company with 30 employees.
The chart below is what a fictitious, yet conventional company can expect to pay if they need robust customization, marketing automation tools, and customer service features:
| CRM Company | Estimated Annual Cost 2022* |
|---|---|
| Salesforce | $104,000 |
| HubSpot | $88,000 |
| Microsoft Dynamics 365 | $70,000 |
| Copper CRM | $36,800 |
| Pipedrive | $36,000 |
| Tableau | $26,000 |
| Freshsales | $25,700 |
| Creatio | $25,500 |
| Agile | $24,200 |
| Zoho | $19,300 |
| SugarCRM | $17,000 |
| Keap | $13,500 |
| Act | $11,100 |
| Apptivo | $9,300 |
| Monday | $9,000+ (Contact for Pricing) |
Considering Custom Development
You might find it strange that a guy who runs a custom software development company is posting about general purpose CRM pricing. “You develop custom CRMs, aren’t these vendors your direct competitors?!“
Well, the truth is that pricing is one of our longterm competitive advantages.
Simply put, all of these CRM vendors are making a ton of profit every time a new user needs to be added to their system.
In most cases, granting a new user access to features will cost the vendor fractions of a penny in server costs per month. However, they’re able to charge customers anywhere from $25 to over $1,000 per month for every user that needs access.
That’s why companies enjoy working with Winnona Partners to develop a custom CRM solution. These business owners know that the upfront investment is worth it in the long run as their company scales.
While I encourage most business owners to consider developing their own custom CRM system, I also understand the importance of doing competitive market research.
So let’s investigate these CRM vendors and their subscription pricing right now!
General Purpose CRM Vendor Pricing
Most CRM vendors have several different tiers of options. While we try to keep this list up to date, these companies change their pricing on a regular basis.
Therefore, you can find links to all of the corresponding pricing pages at the end of each section.
Please note that all prices included in this article are USD. Also, if you think I’ve left out an important CRM in this article, please leave a comment and let me know!
Salesforce Pricing
Over the years, Salesforce has become synonymous with the term ‘CRM‘. Heck, even their stock ticker is NYSE: CRM.
With an annual revenue of $21.252 billion in 2021, there’s no doubt that Salesforce is the top dog in the CRM market. Their ability offer a variety of features in diverse industries make them a popular choice for businesses.
Salesforce offers several popular tiers of service, including: Small Business Solutions, Sales, and Service. You can find the base price for these tiers below.
Note that in most cases the contract for these tiers require an annual billing schedules.
Here’s the pricing for each of those Salesforce tiers:
Small Business Solutions
| Small Business Solutions Tier | Per User Per Month Cost |
|---|---|
| Essentials | $25 |
| Sales Professional | $75 |
| Service Professional | $75 |
| Marketing Cloud Account Engagement | $1,250 |
Sales Cloud
| Sales Cloud | Per User Per Month Cost |
|---|---|
| Essentials | $25 |
| Professional | $75 |
| Enterprise | $150 |
| Unlimited | $300 |
Service Cloud
| Service Cloud | Per User Per Month Cost |
|---|---|
| Essentials | $25 |
| Professional | $75 |
| Enterprise | $150 |
| Unlimited | $300 |
Marketing Cloud – Account Engagement
| Marketing Cloud | Per Month Cost |
|---|---|
| Growth | $1,250 |
| Plus | $2,500 |
| Advanced | $4,000 |
| Premium | $15,000 |
Hubspot Pricing
After Salesforce, HubSpot is the second most popular CRM vendor for businesses. HubSpot is especially effective for marketing departments.
Similar to Salesforce, there’s also tons of extra features that most companies will never use, and setting everything up can be a challenge. However, they do provide powerful insights and marketing tools that work for various industries worldwide.
HubSpot’s pricing is broken up into two sections: Products & Plans, and Bundles.
The Products & Plans section includes five categories: Marketing, Sales, Customer Service, CMS, and Operations. The Bundles section includes a CRM Suite, or the ability to create your own bundle.
One thing that’s very helpful is that they provide a payment calculator on every sales page. This level of transparency helps take some of the mystery out of how much you’ll have to pay for your specific situation.
Here’s the pricing for each of those HubSpot categories:
Marketing Hub
| Marketing Hub | Per User Per Month Cost |
|---|---|
| Starter | $45 for 1,000 contacts |
| Professional | $800 for 2,000 contacts |
| Enterprise | $3,600 for 10,000 contacts |
Sales Hub
| Sales Hub | Per User Per Month Cost |
|---|---|
| Starter | $45 (Includes 2 users) |
| Professional | $450 (Includes 5 users) |
| Enterprise | $1,200 (Includes 10 users) |
Customer Service Hub
| Customer Service Hub | Per User Per Month Cost |
|---|---|
| Starter | $45 (Includes 2 users) |
| Professional | $450 (Includes 5 users) |
| Enterprise | $1,200 (Includes 10 users) |
CMS Hub
| CMS Hub | Per Month Cost |
|---|---|
| Starter | $23 |
| Professional | $360 |
| Enterprise | $1,200 |
Operations Hub
| Operations Hub | Per Month Cost |
|---|---|
| Starter | $45 |
| Professional | $720 |
| Enterprise | $2,000 |
CRM Suite (Bundle)
| HubSpot CRM Suite | Per Month Cost |
|---|---|
| Starter | $45 (Includes 2 users) |
| Professional | $1,600 (Includes 5 users) |
| Enterprise | $5,000 (Includes 10 users) |
Pipedrive Pricing
Pipedrive is a popular CRM alternative to Salesforce and HubSpot. They brand themselves as “the first CRM designed by salespeople, for salespeople.”
Therefore, it’s not a surprise that they focus on the sales aspect of running a business more than anything else.
The feature people enjoy most about Pipedrive is the timeline visualizer. Their timeline is visually friendly, and makes it easy for people to drag cards of leads or deals from column to column.
Pipedrive’s pricing is much more straightforward than their top competitors. They offer four tiers of service charged per user per month, plus the option to purchase add-ons.
Here’s a breakdown of Pipedrive’s pricing:
| Pipedrive Tier | Per User Per Month Cost |
|---|---|
| Essential | $14.90 |
| Advanced | $24.90 |
| Professional | $49.90 |
| Enterprise | $99.00 |
Microsoft Dynamics 365
If you’re looking for a solid CRM and ERP (Enterprise Resource Planning) vendor, then Microsoft Dynamics 365 is one to consider.
Microsoft Dynamics offers a many types of services, and the pricing varies greatly depending on which types you need. Some features are offered per user per month, whereas others are offered per tenant, or company-wide.
For example, the Sales Professional tier is $65 per user/month, but the Marketing suite is just one all-inclusive tier that’s $1,500 per tenant/month.
But they don’t stop there. Microsoft’s pricing also varies depending on whether or not you’re getting something as a stand-alone feature, or purchasing it in addition to other categories/tiers. This is a confusing calculation that they refer to as “subsequent pricing”.
It’s worth investigating though, as that $1,500 per tenant/month Marketing suite can be reduced to $750 per tenant/month if “subsequent pricing” rules apply.
Microsoft Dynamics has higher pricing than some of the other competitors, so it’s probably most effective for large organizations that are already using other services in the Microsoft ecosystem.
Since the pricing structure for Microsoft Dynamics is different for each category, you can click the category name below to link to the pricing page:
- Customer Data Platform
- Sales
- Service
- Marketing
- Commerce
- Supply Chain
- HR
- Finance
- Project Management
- Small and Medium Business
Zoho CRM Pricing
Zoho CRM’s pricing is one of the easiest to understand. They have four tiers of service, each of which is calculated per user per month and billed annually.
For each tier, Zoho organizes their features into the following categories: sales force automation, automation and process management, product customization, reports and analytics, marketing automation, and security.
Here’s a breakdown of Zoho CRM’s pricing:
| Zoho CRM Tier | Per User Per Month Cost |
|---|---|
| Standard | $14 |
| Professional | $23 |
| Enterprise | $40 |
| Ultimate | $52 |
In addition to general features that can fit diverse businesses, Zoho also has industry-specific CRM solutions for automotive, retail, non-profit companies, and more.
They also have special small business starter CRM called Bigin that has a leaner starting feature set. The first tier of this service is actually $0 for a single user to get started.
Copper CRM
Copper CRM prides themselves on their ease of integration with Google Workspace. As Copper puts it: “You live in Google Workspace, so should your CRM”.
This level of integration allows you to never have to open a new tab to manage leads, track email conversions, manage tasks for marketing and sales, or find files.
Similar to other general use CRMs, Copper offers three tiers of service and the pricing scales per user per month.
Here’s a breakdown of Copper’s CRM’s pricing:
| Copper CRM Tier | Per User Per Month Cost |
|---|---|
| Basic | $23 |
| Professional | $49 |
| Business | $99 |
Monday
Monday.com specializes in communication between team members. Whether it’s collaborating on projects, communicating about tasks, or tracking the goals of your team members, Monday has effective–and colorful–solutions.
Monday.com has five pricing tiers, and the pricing scales per user (or ‘seat’) per month.
Here’s a breakdown of Monday.com’s pricing:
| Monday.com Sales Tier | Per Seat Per Month Cost |
|---|---|
| Individual | $0 |
| Basic | $10 |
| Standard | $14 |
| Pro | $24 |
| Enterprise | Contact for Pricing |
Freshsales
Freshworks Inc is a SaaS company with a suite of technological resources to help people manage and grow their business.
They have several categories of services they offer. However, their most popular CRM platform is Freshsales, which helps sales teams grow and automate their processes.
If you’re looking for AI-powered insights and bot sessions to engage leads, then Freshsales could be a good option for you.
Here’s a breakdown of Freshsales CRM pricing:
| Freshsales CRM Tier | Per User Per Month Cost |
|---|---|
| Free | $0 |
| Growth | $18 |
| Pro | $47 |
| Enterprise | $83 |
Tableau
Do you have a ton of data and need a way to visualize it more effectively in one place? Then Tableau might be the perfect platform for you.
Tableau was acquired by Salesforce in 2019, so you can trust that they’re the leader when it comes to choosing an end-to-end data analytics platform.
However, if Salesforce is too much for what you need, you can still purchase Tableau as a stand-alone platform.
Here’s a breakdown of Tableau CRM pricing:
| Tableau CRM Tier | Per User Per Month Cost |
|---|---|
| Viewer | $15 |
| Explorer | $42 |
| Creator | $70 |
Act CRM
If you’re a small or mid-sized business that’s looking for a simpler approach to marketing automation, then you might benefit from Act CRM. Furthermore, if you’re hosting your own server, prefer to manage security internally, or want to host your CRM locally, then Act is a great option.
Act’s pricing is some of the easiest to wrap your head around. They have a simple division of “cloud-based” vs “on-premises” pricing. Similar to all the other SaaS platforms, Act also offers a plethora of add-ons you can purchase.
Most CRM customers are used to the cloud-based approach, where you can access your CRM via a web browser online. However, some companies may prefer to host their CRM locally and self-manage their security and updates.
Here’s a breakdown of Act CRM pricing:
| Act CRM Tier | Per User Per Month Cost |
|---|---|
| On-Premises (Desktop) | $37.50 |
| Cloud-Based (Cloud) | $30 |
Keap
Keap focuses on lead generation and client management for early-stage companies and entrepreneurs. Specifically, Keap is useful for onboarding new clients with email and text automation based on customer actions.
Keap’s pricing requires a little more calculation that other CRM platforms. The cost isn’t just based on how many users need access to your account, but also how many contacts you need to work with.
In 2022, Keap has two tiers of service: Pro and Max. The Pro tier pricing includes access for two users and 1,500 contacts. The Max tier includes access for three users and 2,500 contacts.
Here’s a breakdown of Keap CRM pricing:
| Keap CRM Tier | Per Month Cost |
|---|---|
| Pro | $129 (2 Users, 1,500 Contacts) |
| Max | $199 (3 Users, 2,500 Contacts) |
Agile CRM
If you’re looking for a platform that’s more cost-effective than Salesforce but has a lot of similar features, you might want to consider Agile CRM.
Agile breaks down their offering into several tiers of service, including: Free, Starter, Regular, and Enterprise. Similar to other SaaS platforms, they charge per user per month, with the ability to purchase add-ons and additional data usage.
Agile’s Pricing page is visually friendly, and it’s easy to compare plans and see exactly which of their many features are included with each tier of service.
Here’s a breakdown of Agile CRM pricing:
| Agile CRM Tier | Per User Per Month Cost |
|---|---|
| Free | $0 (up to 10 users with limits) |
| Starter | $14.99 |
| Regular | $49.99 |
| Enterprise | $79.99 |
Apptivo
Yet another general use CRM to consider is Apptivo. Apptivo CRM features include sales automation, marketing, data management, security, reporting, integration, and more.
If your company is new to CRMs and needs some extra help getting started, then Apptivo might be a good choice for you. They tout having a 24/7 support staff, and claim to have some of the best onboarding staff in the business.
In terms of pricing, Apptivo has four tiers of service billed per user per month.
Here’s a breakdown of Apptivo CRM pricing:
| Apptivo CRM Tier | Per User Per Month Cost |
|---|---|
| Lite | $10 |
| Premium | $15 |
| Ultimate | $25 |
| Enterprise | Contact |
SugarCRM
When you visit SugarCRM’s website one word is seen on nearly every page: automation. SugarCRM focuses on marketing automation, sales automation, and customer service.
Unlike other CRMs, SugarCRM pricing is different depending on the type of CRM service you need. They also have a “3 user minimum” requirement for all tiers other than the “Marketing Automation” tier.
Here’s a breakdown of SugarCRM pricing:
| SugarCRM Tier | Per Month Cost |
|---|---|
| Marketing Automation | $1,000 (for 10k contacts) |
| Sales Automation | $49 (3 user minimum) |
| Customer Service | $80 (3 user minimum) |
| Enterprise | $85 (3 user minimum) |
Creatio
There’s no doubt that licensing a general use CRM system is ideal for companies that don’t specialize in tech or have their own development team.
Creatio understands the aversion some business owners have when it comes to complicated technical talk. That’s why they have many “Low-Code” and “No-Code” resources, like the 200+ page “No-Code Playbook“, available on their website to help make the onboarding process seem less daunting.
In addition to their No-Code process designer, they also have a CRM that can help automate marketing, sales, and customer service. Creatio has various tiers of pricing for each of these categories. However, you can also bundle multiple CRM categories together for a custom price.
Here’s a breakdown of Creatio pricing (for cloud service):
Sales Tier
| Creatio Sales Tier | Per User Per Month Cost |
|---|---|
| Team | $30 |
| Commerce | $35 |
| Enterprise | $60 |
Marketing Tier
| Creatio Marketing Tier | Per Year Cost (1 User, 10K Contacts) |
|---|---|
| Marketing Creatio | $3,134 |
Service Tier
| Creatio Service Tier | Per User Per Month Cost |
|---|---|
| Customer Center | $45 |
| Service Enterprise | $60 |
Conclusion
As you can see from this article, there’s tons of incredible general use CRM options on the market.
Almost every platform claims to address the same needs: marketing tools, sales automation, integrations, and some level of customer support automation.
Unsurprisingly, these SaaS platforms all use identical pricing models: a combination of subscription and freemium.
First, customers need to pay “per user” or “per seat” as a recurring subscription. Second is the freemium model, where certain features are locked or hidden until you pay more money to upgrade.
With these two powerful pricing models combined, these SaaS platforms are able to generate a ton of revenue every month!
Where these platforms really differ is in their onboarding approach and customizability. CRMs like Apptivo and Keap heaviliy promote their customer onboarding process, whereas with Salesforce you will probably need to hire someone to help you get everything set up properly.
However, when it’s all said and done two things are certain:
- You’ll have instant access to powerful software tools to help grow your business.
- As a result, you’ll have to pay a hefty price every month or year to continue using these services.
Beware of Long-Term Costs
Anyone who runs their own business knows that the market, quality standards, and competitive landscape will change over time. As a result, it’s worth questioning whether or not it makes more sense for your business to invest in a custom CRM to manage costs long-term.
Here’s just a few of the factors that could cause your monthly CRM pricing to increase with any of the aforementioned SaaS platforms:
- You hire more people/more of your employees need access to the platform
- You need to “unlock” more features the CRM offers
- The CRM company changes how much your subscription costs (very common)
- You need to integrate with other businesses, through partnership or acquisition (BPI)
- Your business process changes, so you need to spend money to reconfigure your CRM or hire someone to do so
So if you’re a business owner with 10 or more employees and are thinking about developing your own custom CRM to fit your unique business process, give Winnona Partners a call today. The short-term development investment is worth it in the long run.
Do you use a general purpose CRM? If so, are there other pricing metrics you’d like to share? Please leave a comment and let me know!
Thanks for sharing this!